Much of the AI that hotels and restaurants are buying in 2026 will be hard to judge, because few businesses set a baseline, a named owner and clean data before they start. Put those three in place first and you can measure the return. Without them, you are paying for a subscription on trust. AI use

Most of the AI noise in boardrooms is still about better search. People talk about copilots, chat assistants and tools that make it easier to find or draft things. That is fine, but it is yesterday’s problem. The real shift is happening where AI stops answering questions and starts doing work. Agentic systems are being